Born in British Columbia’s rugged mountains and shaped by some of the most demanding terrain on earth, Norco Bicycles has been redefining what bikes can do since 1964. Their Ride Aligned™ design system ensures every bike—whether for kids just starting out or seasoned riders pushing limits—delivers a balanced, responsive, and confidence-inspiring ride. Norco’s development is rooted in real-world testing and a deep connection to the trails, resulting in bikes that feel natural and capable in any environment. From high-performance mountain bikes to a full range of youth-specific designs, every Norco is built to empower riders of all ages. Their expanding e-bike lineup carries this same philosophy forward, offering increased access and range without compromising on the ride feel. Driven by innovation and built for the ride, Norco is a brand that grows with you—wherever the trail leads.
