Norco has been making bicycles a long time – almost fifty years now. Behind the walls of Norco’s offices you will find some of the most dedicated people in the cycling industry. They’ve made cycling more than a job, they’ve made it their lives. Day in and day out they work with bicycles, trying to bring you the best, most innovative products possible so you can enjoy the best ride you’ve ever been on. They do it because they love bikes and think the world would be a better place if more people took to the pedal. It’s not a revolution, They’re just trying to get more people to ride. It really is that simple.