Rock Shox

Incremental enhancements. Perpetual improvements. Revolutionary Innovation. When advancements are continuously made to every attribute of every component, the result is overall performance that is simply second to none. To real cycling enthusiasts, there is nothing more gratifying then achieving the ultimate ride. And the best part is they just keep making it better.
This is what RockShox is all about. Sure, a casual rider will appreciate solid performance, reliability, dependability and all the standard qualities one would expect. But it's the riders who live and breathe bicycles who love Rock Shox most because bicycles are what they love, too. In fact, that's our only love.
Narrow minded yet forward thinking.