Yeti is a place where you would feel comfortable. The offices are cluttered with bike magazines, new parts waiting to be tested, and tons of bikes clamped in bike stands ready for their next ride. At 7am the coffee machine works overtime each morning to provide a steady stream of caffeine to the eager crew. If you’re to happen by the factory between 11:30 and 1, no-one would be there – they’re out riding. If you arrived at the factory after work, you would be greeted with a smile and a cold beer from the keg-o-rator.
The culture is iconoclastic but genuine. Yeti is intolerant of all things corporate and suspicious of conventional wisdom. Meetings are discouraged unless it’s to talk about the latest bike design. They don’t have to convince accountants that product visions make financial sense. Product guys make decisions at Yeti, not bean counters. The designs and product philosophies are visceral, real, and important enough to be subjected to spirited debates.
And to what end? The goal is simple. They want to make bikes that are well engineered and masterfully crafted. So when you look at a Yeti frame, notice the details – each frame is infused with the character and expertise of Yeti employees. When you ride one you’ll feel it. Enjoy!
